In an attempt to expand and diversify its audience, the public radio of Ukraine has recently entered the world of podcasts. Listeners have been invited to choose among a variety of topics and genres. A podcast devoted to personal finance management and financial literacy kicks off with an episode about Bitcoin.
New Radio Programs to Attract Listeners by Discussing Anything, From Crimea to Crypto
The National Public Broadcasting Company of Ukraine (NSTU) has launched several podcasts to better promote the programs of its radio stations, Ukrainian Radio, Radio Kultura, and Radio Promin. It also hopes to offer its audience exclusive content in a convenient format, including new projects such as documentaries and conversations with interesting guests. Dmytro Khorkin, Board Member at the NSTU responsible for radio programs, elaborated:
For NSTU radio stations, podcasts are an additional opportunity to reach out to