Visa CEO Al Kelly dug into the credit card company’s crypto-focused strategy in a podcast appearance this week.
Kelly’s comments to Fortune’s Leadership Next covered the bulk of what Visa aims to accomplish via a multi-pronged strategy that covers bitcoin and other cryptocurrencies as well as fiat-backed tokens or stablecoins.
In a broader sense, according to Kelly, the goal is to place the credit card giant “in the middle of” activity around new payments methods and technologies so that if they do catch on in the mainstream, Visa is able to capture the business opportunity. Recent months have seen Visa strike partnerships with firms like crypto banking startup Anchorage and community bank First Boulevard.
Indeed, Kelly’s comments illustrate what The Block’s Ryan Todd called “Crypto-as-a-Service” in a research column earlier this month.
Speaking to Fortune, Kelly divided Visa’s view of the landscape into cryptocurrencies like bitcoin and digital currencies backed by fiat currencies like the dollar.
For the latter category, Kelly said: “we’re trying to do two things. One is enable the purchase of bitcoin on Visa credentials. And secondly, working with bitcoin wallets to allow the bitcoin to be translated into a fiat currency and therefore immediately be able to be used at any of the 70 million places around the world where Visa is accepted.”
On the latter subject, “there we see a strong potential for those to become a new payment vehicle,” according to Kelly, particularly in emerging markets.